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About us Who we are and what we do.


Founded in 1993, Goodword Media Services Private Limited (GMSPL) is India’s pioneering public relation’s agency that has over the years grown to incorporate four distinct divisions namely Goodword Communication, Goodword Events, Goodword Ink for design and Ideas Exchange for social media marketing. A boutique agency, it brings to life a complete communication and soft marketing advisory offering holistic solutions.

Result driven and service oriented, the agency works closely with its clients on a day-to-day basis, regularly re-drafting and modeling campaigns. GMSPL combines the efficiency of a big agency with the accessibility of an in-house resource, making it a client’s on call physician.

Public Relations, soft marketing, event conceptualization and management, social media, concept décor, graphic design, content and photography are the prolific bouquet of services that come together to create a well-rounded campaign for sustained and effective communication.

It's think tank and media experts look beyond the tried and tested route to devise bespoke and innovative promotional ideas for each client. Over the decades, GMSPL has consulted renowned corporate groups, luxury brands and identities that are todayhousehold names in life-style, art, wellness, retail, couture, hospitality and performing arts, etc. Founded by Anshu Khanna, an accomplished writer, communication professional and educationist GMSPL enjoys a creative edge steered both by its leader and its team of young and energetic, handpicked professionals.

Based out of New Delhi, GMSPL also has a branch office in Mumbai and associates in all key cities of India.The agency also has associates in Dubai, Toronto and London. An addition to the agency’s bouquet of innovative services is The Press Room that promotes designers and couturiers both online and through an on ground Pull Out Store that talks directly to fashion editors, bloggers and celebrity stylists.

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GOODWORD COMMUNICATIONS
The pioneering PR wing Goodword Communication has witnessed the emergence of the great Indian design and retail story, working closely with many prestigious brands and identities, both global and Indian. Strategy driven, the PR wing enjoys a deep understanding of the media andcreates content that is credible and news worthy.


GOODWORD EVENTS
The soft marketing and event arm of the agency specializing in creating thematic events, concept décor, fashion floats and installations. It unlocksa variety of soft marketing tools that maneuver the client’s brand through the clutter to carve for it a definitive niche. It’s team of visual merchandizers, space designers and set designers can add spunk to any space. Theme events, press outings by brands and fashion shows are another of this division’s expertise.


GOODWORD INK

The design division of the agency, Ink's team of graphic designers, content writers, photographers and visualizers take on diverse design projects including publishing of niche magazines, coffee table books and art catalogues, editorial management, photography, brand identity, packaging design, stationery and collaterals.





 


IDEAS EXCHANGE
The digital marketing specialists, Ideas Exchange creates very prolific and result oriented online marketing plan for its clients. It's edge lies in creating a holistic strategy and great content for online presence. It activates various forums to take the client’s message directly to its target audience.

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Services Our prolific bouquet of services.
  • icon_01 Media Relations

    Connecting you to print, electronic and online media networks.

  • icon_02 Strategy

    Devising bespoke communications and networking strategies for you.

  • icon_03 Industry Analysis

    Effective communications research and analysis for your brand.

  • icon_04 Counsel

    Expert advisory and guidance panel to steer your brand in the right direction.

  • icon_05 Ground Level Activation

    Innovative ATL and BTL activities and promotional campaigns.

  • icon_06 Publicizing

    Establishing a well rounded media network and promotional activity plan to highlight your brand.

  • icon_01 Press Conferences

    Organising and conducting engaging formal conferences with media personnel.

  • icon_08 Cross Alignments

    Creating exciting and mutually beneficial collaborations between like minded brands and identities.

  • icon_09 Social Media Management

    Handling the presence of your brand on all social media platforms including Facebook, Twitter, Pinterest, Blogger, Tumblr.

  • icon_10 Image Management

    Projecting the image of celebrated professionals before the media and their captive audience.

  • icon_11 Documentation & Tracking

    A full fledged inhouse tracking team to record visibility achieved for your brand.

  • icon_12 Crisis Management

    Immediate activation plans and damage control models to undo negative social and media impressions.

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Goodword Communication Pioneering PR wing.
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Brown-Forman

Brand & Product PR

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Jahan-e-Khusrau

Festival PR

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Vana Retreat

Wellness PR

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Raymond Weil

Luxury & Corporate PR

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The Body Shop

Print & Online PR

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Casa Paradox

Luxury & Lifestyle PR

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Jaypee Hotels & Resorts

Corporate PR

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Oxford Bookstore

Brand PR & Events

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Amrapali

Brand & Corporate PR

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Goodword Ink The design and content division.
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Royal Fables Memorabilia Book

Design / Content / Photography / Publishing

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Woman : The Real Jewel

Design / Photography / Content / Print

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DLF Emporio Gold Catalogue

Design / Content / Print

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DLF Place Magazine

Design / Content / Photography / Print

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Exporiva Schuh India

Coleteral / Branding

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Enhance Magazine

Design / Content / Photography

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Awakening: Art Book For Delhi Art Gallery

Design

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Popsicles: Surita Tandon

Design / Content / Print

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Wells Fargo

Credit Card Design / Diwali Greeting Box Design

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Goodword Events Events, décor and soft marketing division.
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DLF Emporio

Corporate Events

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DLF

Corporate Events

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Mall Fashion Floats

Concept / Production

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Mall Decor

Festive Theme Decor

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Mall Promotion

Client Engagement Activities

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Mall Concept Decor

Concept / Production

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Royal Fables

Concept / Execution / Marketing

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Taj Literature Festival

Festival / Content

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Royal Costumes in Jodhpur

Costume Float

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Ideas Exchange Social media arsenal.
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Royal Fables

Website Development / Digital Marketing

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Raymond Weil

Brand Strategy / Social Media

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Monisha Bajaj

Website Development

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Neety Singh Jewellery

Website / Digital Marketing

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Treasures of Rajasthan

Social Media / Digital Marketing

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Fio Restaurants

Social Media / Digital Marketing

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The Gallery on MG

Website Development / Social Media

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DLF Place

Brand Strategy / Social Media

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KBSH

Social Media / Digital Marketing

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The Team Custodians of the brand.
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Anshu Khanna
Founder & MD

The captain of this ship, Anshu Khanna is the founder of Goodword. A respected journalist, she was the Bureau Chief, Magna Publishing, Delhi; Consulting Features Editor, The Asian age & India Editor, Libaas International.

Following her stint in journalism, she founded the agency in 1993 with a view to offer holistic communications solutions & public relation management to discerning brands, organizations & personalities. She treats the advisory like a communications lab that creates bespoke publicity plans for each of its clients. A visiting faculty at NIFT, New Delhi she teaches Public Relations to Under Graduate students of Fashion Communication.

Anshu remains a writer at heart & pursues her passion as a freelance writer for magazines like Hello, Verve, The Good Times etc, besides running her own blog, Proud to be made in India.

She is also the founder of Royal Fables, a design and heritage exposition that showcases the creations of artists and designers belonging to leading royal families of India.

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Sadhana Baijal

Managing Partner

 

The Managing partner who helms the Mumbai business, Sadhana is an accomplished media professional. She began her career working as Sub Editor at Lex et Juris, a law journal by Maneck Daver, moving on to assist Suraj Rai in ad films. She also directed and produced a large number of corporate audiovisuals for Son-e-Lumiere and Slide Track.

From journalism and films she turned to public relations, first as the communications head of a leading NGO, National Job Development Centre, a subsidiary of Spastics Society of India, then as the Public Relation Manager with ITC Welcomgroup in Mumbai and Bangalore. After an overseas stint as Director of Marketing & Sales with Berjaya group of hotels, Seychelles, she returned to Mumbai.


Sadhana represents the globally renowned PIHMS Hotel Management School, New Zealand in India. As Managing Partner, Goodword Media Services Pvt. Ltd she is responsible for the agency’s success in Mumbai.

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Heena Khanna
CEO

Heading the PR division, Heena manages clients for both the Mumbai and Delhi office, besides guiding the PR teams in both the cities. Beginning her career with Goodword after completing a Post Graduate Diploma in Communication from YMCA she went on to finish an MBA in human resource from, IMT Ghaziabad. During her decade long stint with the agency she has handled many key clients, both corporate and lifestyle.

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Clients Through the years.

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New Delhi Office Address

F-213 B, Second Floor, Old MB Road, Lado Sarai
New Delhi, India - 110030

Phone: +91-1140600900
Fax: ++91-1140600910
E-mail:info@goodwordmedia.in
Website:

Mumbai Office Address

G-1,B Dheeraj Heritage Residency, Linking Road Extn. Shashtri Nagar, Santacuz
Mumbai, India - 400054

Phone: +91-011-40600919, 09810102189
E-mail:info@goodwordmedia.in
Website: